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1. SEO & Website Planning (Getting Found)
Google Ranking Basics: Learn about improve website visibility and rankings on search engines based on current industry practices.
Website Structure & Planning: Understand about plan and organize a structured website that relate with business goals according to industry type.
Keyword Research: Learn how to find the actual search terms people generally use to find something, so your content matches what your audience is looking for.
Technical SEO: Learn how to finding and fixing technical issues that matters most and affect the website performance and rankings.
Local SEO: Learn about improve visibility of business profile on Google Maps and local search results to attract nearby customers.
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2. Social Media & Community (Building a Brand)
Social Media Platforms: Learn about platforms like Facebook, Instagram, X (Twitter), LinkedIn & more in a way to make online business presence.
Content Engagement Strategy: Understand about identify relevant trends and develop engaging posts for your industry.
Video Marketing Skill: Learn about YouTube videos and short-form content that can help to increase reach and engagement in long-and short-form video productions.
Audience & Reputation Management: Understand how to respond to manage, comments, direct messages with maintaining a positive image of business online.
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3. Ads & Content (Driving Traffic)
Paid Advertising: Learn to set up and manage effective Google Ads and video ads campaigns focus on results.
Content Writing Skills: Get practical guidance about writing captions, ad copy creates and website content that looks natural, clear and engaging to users.
Email Marketing Practice: Learn build and manage email lists and create campaigns that reach inboxes and support long-term customer communication.
Ad Budget Management: Understand how to track expenses, analyze performance and control ad spending to avoid unnecessary costs in a campaign.
Retargeting Techniques: Learn how to reconnect with visitors who leave website without taking action, using retargeting strategies across platforms.
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4. Strategy & Analytics (Planning & Performance Tracking)
Web Analytics: Understand how to use data and analysis to see how a campaign is performing, identify areas of concern and make good decisions.
Mobile Marketing Techniques: Learn how to effectively reach mobile customers through the appropriate channels and formats.
Online Reputation Management: Understand how to track, reply to and protect a brand’s reputation via the Internet and how to respond to consumer comments.
Campaign Planning Skills: Learn how to plan a complete marketing strategy that is based on company’s overall objectives, audience demographics and budget.
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5. Career & Growth (Job Opportunity)
Placement Assistance: Get placement support for job opportunities, including connections with hiring companies and industry networks.
Entrepreneurship Guidance: Learn the basic practical steps about starting and managing own digital marketing agency or any service-based business.
Interview & Resume Preparation: Participate in mock interviews and resume-building sessions to improve the chances of selection.
Freelance Skills: Get guidance on finding initial clients, setting service prices and managing freelance projects professionally.
Lifetime Learning Access: Continue accessing the learning portal and training resources, with the option to revise modules.