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1. Digital Marketing
Part 1: Search & Paid Performance
SEO Strategies: Learn the concept of improving website rankings through technical optimization, structured keyword research & SEO process.
Local SEO: Understand about how to improve business profile’s visibility on Google Maps and local search results in nearby areas for location-based businesses.
Google Ads (SEM): Get practical training on setup and managing search ad campaigns to generate leads with controlling ad budget.
Display & Video Advertising: Learn to create, setup and manage banner ads and YouTube video ad campaigns for brand awareness and engagement.
Remarketing Techniques: Get knowledge about how to reconnect with past visitors using systematic remarketing campaigns across platforms.
Competitor Analysis: Learn how to do competitor analysis, digital strategies and performance data to find gaps and improve your own campaigns.
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2. Digital Marketing
Part 2: Brand, Content & Analytics
Social Media Marketing (SMM): Learn & practice how to make & manage brand presence on various social media platforms like Instagram, LinkedIn, X (Twitter), Facebook and more.
Content Marketing: Learn practical concepts about create blogs, video content and write marketing copy according to strategy to support traffic growth, engagement and conversions.
Email & Automation: Learn how to build email lists and set up the automated campaigns to manage leads and customer communication effectively.
Web Analytics: Understand how to use Google Analytics and how to track data about user behavior, traffic sources and campaign performance in a time period for better decision-making.
Affiliate Marketing: Learn structured techniques to promote products and earn income through affiliate programs on digital platforms.
Online Reputation Management (ORM): learn skills to monitor brand mentions, manage reviews and handle feedback in a professional manner by managing positive reputation.
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3. Web Development (The Technical Edge)
HTML & CSS: Learn the basics and design techniques required to create responsive websites that functions well on both mobile and desktop devices.
JavaScript Fundamentals: Get practical training in adding interactive features like animations, forms and dynamic elements to web pages.
PHP Logic: Learn how to use server-side logic so that you can process data and build other functional elements like contact forms and user submissions data.
MySQL Databases: Learn how to create and manage databases for storing user information, login details and website content in a secure manner.
Front-End & Back-End: Gain knowledge of both design and coding aspects, allowing you manage complete website projects independently.
Website Deployment & Maintenance: Learn how to register domains, configure hosting and maintain website security and technical issues after launch.
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4. Graphic Design (Visual Communication)
Adobe Photoshop: Learn how to edit images and make professional graphics by using right tools and techniques.
Brand Identity Design: Learn how to create a full brand identity using the proper colour, font and layout to fulfill the business’ purposes.
Social Media Design: Gain practical experience on designing, creating and producing promotional graphics or images on social media platforms.
Print Materials: Learn to create professionally finished brochures, business cards and other printed materials in accordance with Industry Standards & Practices.
Design Fundamentals: Study and understand the concepts of proper spacing, typography, layout and colour theme to make clean, professional looking designs.
Visual Communication: Find the best way to express ideas and messages in a proper systematic manner using visual mediums.
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5. Real-World Application (Live Projects)
Industrial Case Studies: Learn through real business scenarios and practical challenges currently faced by companies.
Live Project Training: Work on live websites and actual marketing campaigns to get hands-on experience.
Internship Opportunity: Gain practical work experience knowledge during the course by internship program to develop confidence in a professional environment.
Portfolio Building: Create a complete portfolio displaying the work you have done in web development, design and digital marketing.
Client Management: Develop the skills necessary to manage timelines, track client feedback and build professional working relationships.
Problem Solving: Get the knowledge about determining and solving technical and creative problems in an efficient manner if occurred.
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6. Professional Growth & 100% Assistance
100% Placement Assistance: Get opportunity to structured job search support through employer connection events and industry partners.
Personality Development: Improve communication skills, confidence and professional behavior through training program.
Interview Preparation: Participate in mock interviews and practice sessions to prepare for real recruitment processes.
Resume Building: Get expert guidance on making a clear, professional resume that highlights your knowledge, skills and related experience for job opportunities.
Hard Copy Notes: Receive hard copy notes for offline study and easy revision.
Lifetime LMS Access: You will have access to the LMS for as long as you want to access and review the material for the duration of your career.